MGMT and Grimes are heading to San Diego’s 2014 Comic-Con International, where MGMT will play a live set and Grimes will DJ at a party for CraveOnline on July 25. The event will take place aboard the USS Midway, an aircraft carrier docked adjacent to the Convention Center, and appropriately enough TNT’s «The Last Ship» will sponsor.
Though Comic-Con has primarily been a destination for movie studios and TV networks to hype their latest franchises in recent years, it’s become a rising priority for the music industry to capitalize on all the fan activity. Metallica played a surprise show last year in support of their pseudo-documentary «Metallica Through The Never,» while VH1 Classic recruited Rob Zombie to play the first-ever Opening Party in 2012. Also on tap for Comic-Con 2014 are G-Eazy and Linkin Park, who will perform at MTV’s Fan Fest on Thursday, July 24.
The CraveOnline event is produced and booked by Mirrored Media, an L.A.-based music marketing company that has previously paired Metric with Acura for a fall 2012 tour and mobile-charging brand Mophie with key festivals like Life Is Beautiful, Coachella and Lollapalooza.
MGMT are touring in support of their third album, «MGMT,» which was released last September. Grimes has started teasing new material for her upcoming second album, including the single «Go,» which was originally intended for Rihanna.